Dmytri Gouba, Designer

Overwatch League

Art Direction & Visual Design Concept

Mission

Our challenge was to imbue drama, emotion and dynamism, and celebrate their professionals as athletes

on par with other professional sports.


I was tasked with conceptualizing an approach

in communicating the bigness of the launch and

developed a campaign to showcase the players as

the heroes and avatars they played in the game.


We wanted to create something own-able that references the game. We helped Overwatch League´╗┐ launch as the premier global eSports league of the 21st century.

Role

Dmytri Gouba, Senior Visual Designer

Damon Shuler, Designer

Mike WIlgus, Design Director

Jack Dess, Senior Copywriter

Tim Hogan, Creative Director

Matt Marcus, Executive Creative Director