Our challenge was to imbue drama, emotion and dynamism, and celebrate their professionals as athletes
on par with other professional sports.
I was tasked with conceptualizing an approach
in communicating the bigness of the launch and
developed a campaign to showcase the players as
the heroes and avatars they played in the game.
We wanted to create something own-able that references the game. We helped Overwatch League launch as the premier global eSports league of the 21st century.
Dmytri Gouba, Senior Visual Designer
Damon Shuler, Designer
Mike WIlgus, Design Director
Jack Dess, Senior Copywriter
Tim Hogan, Creative Director
Matt Marcus, Executive Creative Director