Mission

Our challenge was to imbue drama, emotion and dynamism, and celebrate their professionals as athletes

on par with other professional sports.

I was tasked with conceptualizing an approach

in communicating the bigness of the launch and

developed a campaign to showcase the players as

the heroes and avatars they played in the game.

We wanted to create something own-able that references the game. We helped Overwatch League launch as the premier global eSports league of the 21st century.